Business storytelling: Put your story to work


Humans are wired to connect by hearing and telling stories

Kevin Swayze business storytelling
Kevin Swayze, business storyteller and presentation coach.

Put the power of business storytelling to work when you want your message heard — and remembered.

Connect with your customers.

Craft engaging sales presenations.

Build your brand online and in person.

Personal, deliberate storytelling does that — and more.

Kevin Swayze helps you unearth, shape and empower your story so it cuts through the static of social media. He’ll guide you to give reporters what they want to boost your image in earned media opportunities. Business storytelling helps you win positive attention in our age of distraction

Give your audience what it wants

Kevin has 30+ years of journalism experience digging for the root of what’s going on. After writing thousands of stories on daily deadlines, Kevin knows how to zero in on the key issues. He asks questions to polish your next blog entry, craft a memorable Facebook post memorable or impress clients during your next business presentation.

Put business storytelling to work

Kevin crafts messages using Emotional Intelligence and proven journalism tactics. Honestly, transparency and empathy build memorable sponsored content, sales presentations or keynote speeches. Kevin prepares you for the moment your elevator pitch impresses an investor.

Deliver your message with impact

Kevin coaches you on how to effectively connect with your audience by expanding your toolkit of interpersonal tactics and online communication skills. Learn engaging and entertaining tactics of audience engagement. Hold everyone’s attention in the room from the first breath of your speech all the way to the closing applause.

Contact Kevin today to help you build compelling, persuasive messages that are remembered and shared. Reach him by email; text or voice at 226-924-4237, or use the contact form below.

Free holiday light shows at the Old Post Office digital library in downtown Cambridge

The Christmas light display is about to start in the 2020 show at the Old Post Office IdeaExchange Digital Library in Downtown Cambridge, Ontario. Photo by Kevin Swayze

Throughout the year, animated light shows are projected on the historic Old Post Office IdeaExchange in Downtown Cambridge. Christmas-themed shows continue on the half hour between 8-10 p.m. Thursday, Friday, Saturday and Sundays until Jan. 5, 2023.

You can drive and park in the parking lot across the street and watch the show from the warmth of your car. Tune your car radio to FM 92.5 to listen to music choreographed with the show.

Here’s a video of a show from last year.

For my COMM8450 Conestoga College students living in Kitchener, the light show is one block away from the Grand River Transit Terminal on Ainslie Street in Cambridge

Taking the bus from Kitchener, use the Route 57Route 206 or Route 302 (with onboard Wi-Fi) directly to Ainslie Street terminal. The Old Post Office library is one block west, at 12 Water St. S. Look for the clock tower.  

If you’re taking the bus or planning to watch the light show on foot, I suggest dressing warmly and bring along hot drinks.

Cambridge Fall Fair an easy bus ride for Conestoga College students Sept. 8-11, 2022

The Cambridge Fall Fair runs in Dickson Park, Cambridge, on the second weekend of September.

I teach international students business communication at Conestoga College and regularly hear questions about what events and festivals happen in the Cambridge-Kitchener-Waterloo area.

Fall fairs are events I always mention in September. They usually include demolition derbies, animal displays, a midway, and live entertainment. And lots of food.

The easiest fall fair for Conestoga students to reach without a car is the Cambridge Fall Fair, Thurs., Sept. 8 through Sun., Sept. 11, at Dickson Park in Cambridge.

Dickson Park is on the Grand River Transit bus Route 57, which runs between the Doon and Cambridge Campuses of Conestoga College, and the Ainslie Street GRT bus terminal at 35 Ainslie St. in Downtown Cambridge.

Thursdays and Sundays offer free admission, but there is always a charge to take midway rides. Admission is $10 on both Friday and Saturday when most events are scheduled.

Route 57 buses run Monday through Saturday, morning, afternoon and evening.

On Sunday, you’ll have to take a bus to the Ainslie Street terminal and then walk about 10 minutes to Dickson Park through the old Galt Downtown area. (If you’re heading to the fair in Cambridge on Sunday from Kitchener or Waterloo, your probably best to take the Route 302 or Route 206 express buses to the Ainslie Terminal).

There are other fairs in the Waterloo Region area, but they’re not easy to reach by public transit. Here’s a link to all the fall fair dates in Ontario.

The Wellesley Township Fair runs on Sept. 13, at the Wellesley Community Centre, 1000 Maple Leaf Street, Wellesley, ON. That’s a 20-minute car drive northwest of Waterloo.

The New Hamburg Fall Fair runs Sept. 15-18, 2022 at 251 Jacob St. in New Hamburg Fairgrounds, west of Kitchener. To reach that location by public transit from Kitchener or Waterloo, you can take the GRT Route 77, but only on weekdays mornings or afternoons. That doesn’t work well to visit the fair in the evening.

Emotional intelligence: first learn how to understand yourself, for better communication with others

What’s the top tactic in your communications toolbox?

Effective use of emotional intelligence is a theme running through my #COMM8400 Business Communications classes at Conestoga College in Kitchener.

Problem solving. Crafting business reports. Working with people who are difficult to get along with. Intercultural communications. EI is a skill to employ every day, anywhere.

It’s all about knowing yourself first well so you are better able to connect well with others. In business and personal situations, I have learned the same basic empathy tactics can help us all grow into better humans.

After 30 years as a newspaper journalist, I now realize that listening attentively is my best tactic, even though it remains a challenge for me to realize when it’s time to stop talking.

I think these six rules are worth adding to my #EI toolbox:

What’s the go-to tactic in your communications toolbox?