E-Newsletters – Gallery

Regular contact with constituents is critical in a political office, both to share  information and the hear concerns from the community.

Above three examples of twice-monthly email newsletter I created and distributed for a member of the Ontario Legislature. (Click each on the images to view a .pdf file of the newsletters).

They intentionally followed the graphic theme of the constituency office branding and website style.  The newsletters included live links to news releases and reports, along with photos of community events showing the politician interacting with the public. Newsletter content also included links to online video and social media posts.

All example newsletters each generated email open rates around 45 per cent.

 

Recent Posts

Blogging: Keep your blog posts on track with storytelling and the eye of a journalist

Ryan Hodnett, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

Want to improve the chances your company blog posts will actually be read by someone? 

Tell a story. Make it relatable to your audience. And have a little fun.

That’s what Scott Money does in this Metrolinx post updating the status of passenger railway track repairs:

It could easily have derailed into an overloaded recitation of work at any big construction site.
Instead, Money uses a journalistic eye to highlight details. He informs and entertains, keeping the story moving smoothly along the tracks.

Use his approach as a how-to guide in writing your own blog posts.

Money pulls readers into the construction zone, inviting them to ponder what it’s like working with Highway 401 traffic zooming behind their backs. It’s Canada’s busiest highway roaring beside workers toiling on Canada’s busiest railway corridor.

Money efficiently and confidently explains the what and the why. What’s happened and what’s next. Descriptions are clear and vivid. He focuses on the change and why it’s important. And he salts the prose with a dash or two of railway jargon and dinosaur reference to help readers wrap their minds around the magnitude of the project. 

Did you read all the way to the end of his blog post?

I did.

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