Humans are wired to connect by hearing and telling stories
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Personal, deliberate storytelling does that — and more.
Kevin Swayze helps you unearth, shape and empower your story so it cuts through the static of social media. He’ll guide you to give reporters what they want to boost your image in earned media opportunities. Business storytelling helps you win positive attention in our age of distraction
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Kevin has 30+ years of journalism experience digging for the root of what’s going on. After writing thousands of stories on daily deadlines, Kevin knows how to zero in on the key issues. He asks questions to polish your next blog entry, craft a memorable Facebook post memorable or impress clients during your next business presentation.
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Kevin crafts messages using Emotional Intelligence and proven journalism tactics. Honestly, transparency and empathy build memorable sponsored content, sales presentations or keynote speeches. Kevin prepares you for the moment your elevator pitch impresses an investor.
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Kevin coaches you on how to effectively connect with your audience by expanding your toolkit of interpersonal tactics and online communication skills. Learn engaging and entertaining tactics of audience engagement. Hold everyone’s attention in the room from the first breath of your speech all the way to the closing applause.
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Want to improve the chances your company blog posts will actually be read by someone?
Tell a story. Make it relatable to your audience. And have a little fun.
That’s what Scott Money does in this Metrolinx post updating the status of passenger railway track repairs:
It could easily have derailed into an overloaded recitation of work at any big construction site. Instead, Money uses a journalistic eye to highlight details. He informs and entertains while keeping the story moving smoothly along the tracks.
I recommend you use his approach as a how-to guide in writing your own blog posts. These are efficient and effective ways of gaining and retaining audience attention. The blogging tips I highlight here are communication tactics familiar to anyone who’s written under daily deadlines in newspaper, radio or television newsrooms. They’re key tactics you can use to create compelling content for your blog.
What’s it like?
Money pulls readers into the construction zone with his selective descriptions. He invites them to ponder what it’s like as construction working with Highway 401 traffic zooming behind their backs. It’s Canada’s busiest highway roaring beside workers toiling on Canada’s busiest railway corridor.
There’s a photo with the blog post, but the construction site description provides emotional details the image can’t supply.
Money efficiently and confidently explains the what and the why. What’s happened and what’s next? Descriptions are clear and vivid. He focuses on the change and why it’s important. He salts the prose with a dash or two of railway jargon. I also liked his dinosaur reference to help readers wrap their minds around the magnitude of the project.
Did you read all the way to the end of his blog post?