Business storytelling: Put your story to work

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Humans are wired to connect by hearing and telling stories

Kevin Swayze business storytelling
Kevin Swayze, business storyteller and presentation coach.

Put the power of business storytelling to work when you want your message heard — and remembered.

Connect with your customers.

Craft engaging sales presenations.

Build your brand online and in person.

Personal, deliberate storytelling does that — and more.

Kevin Swayze helps you unearth, shape and empower your story so it cuts through the static of social media. He’ll guide you to give reporters what they want to boost your image in earned media opportunities. Business storytelling helps you win positive attention in our age of distraction

Give your audience what it wants

Kevin has 30+ years of journalism experience digging for the root of what’s going on. After writing thousands of stories on daily deadlines, Kevin knows how to zero in on the key issues. He asks questions to polish your next blog entry, craft a memorable Facebook post memorable or impress clients during your next business presentation.

Put business storytelling to work

Kevin crafts messages using Emotional Intelligence and proven journalism tactics. Honestly, transparency and empathy build memorable sponsored content, sales presentations or keynote speeches. Kevin prepares you for the moment your elevator pitch impresses an investor.

Deliver your message with impact

Kevin coaches you on how to effectively connect with your audience by expanding your toolkit of interpersonal tactics and online communication skills. Learn engaging and entertaining tactics of audience engagement. Hold everyone’s attention in the room from the first breath of your speech all the way to the closing applause.

Contact Kevin today to help you build compelling, persuasive messages that are remembered and shared. Reach him by email; text or voice at 226-924-4237, or use the contact form below.

Another All-Way stop for Blair Road in West Galt May 6, 2024

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All-way stop signs are coming to Blair Road and Bismark Drive in West Galt, six months after all-way stop signs were installed nearby at Blair Road and Grant Street.

According to signs posted at the intersection, the Blair-Bismark all-way stop signs installation is set for May 6, 2024.

Salisbury-Hardcastle All-Way Proposed, too

And residents of the Salisbury Avenue and Hardcastle Drive area may also get the all-way stop they want at that intersection, too.

There, people have been asking the City of Cambridge for traffic safety changes since 2020.

$1,200 cost for All-Way

Cambridge City Council unanimously voted to spend $1,200 to install more stop signs at the Blair-Bismark intersection on February 27, 2024. The work included new pavement markings.

It’s a busy route for students walking to nearby St. Augustine Catholic Elementary and Blair Road Public schools along Bismark. The schools are located to the west and east sides of the intersection.

The all-way stop was installed at Blair-Bismark due to concerns raised by area residents, says a staff report to City council on February 27, 2024.

Blair-Grant All-Way Stop

In November 2023, the city installed all-way stop signs at the Blair-Grant intersection near Mount View Cemetery.

That’s about a kilometre south of Blair-Grant. That’s at the start of the one-way section of Blair Road towards downtown.

Bus to the Elmira Maple Syrup Festival Sat., April 6, 2024

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I enjoy inviting my international students at Conestoga College to take part in community activities and feel connected to their new home.

This week in class, I’ve shared information about the Elmira Maple Syrup Festival is on Saturday, April 6, 2024.  It starts at 7 a.m. and runs through the day.

Upwards of 70,000 people are expected for the one-day event.

I remember my visits to the Elmira Maple Syrup festival included the chance to take a trip by wagon to see a maple syrup production in a “sugar bush” wooded areas.

It’s been years since I’ve been to the festival in Elmira. I tell students it celebrates Maple Syrup, which is made from sap harvested from maple trees in the spring in the rural areas of Waterloo Region.  

It’s held in the town of Elmira, north of Waterloo. Usually, I wouldn’t share an event that’s outside the urban area of Cambridge, Waterloo or Kitchener, because students don’t usually have a car.

Rural bus service in Waterloo Region is limited, compared to urban areas. But Grand River Transit has a regular bus route to Elmira – and has added extra buses for the festival.

Man pours maple syrup onto a plate containing a pancake at the Elmira Maple Syrup Festival

The Elmira festival is run by volunteers, to raise money for community events. 

I tell students to expect to pay for food and activities, but I remember also having fun just walking around and seeing the displays a sunny early morning in spring.  

I tell students to expect to be able to buy pancake breakfasts and other food.

Maple Syrup is a sweet sign of spring in eastern Canada.

Your day not going as planned? Look for your three wins

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Three wins? Perhaps this is the mindset I need on days when things aren’t going well.

As of noon today, I’ve reached two of Neal Foard’s three wins:

Spiritual Win

I’ve been out with the dogs walking under the trees to start my day, with no electronic device in hand.  I could have also meditated or prayed or cleaned my desk to help restore my spirit.  And I’ll head out for a walk at noon again in the sunshine.

Human Win

I shared my time with a good friend over coffee and talked about things neither of us can change but can learn from. And I shared an insight that might help his business.  I shared my kindness.

Physical Win

Later today, I’ll expose my body to some good stress.  I’ll spend some time on an exercise bike, getting ready for the summer of trail riding with my wife—then my daily isometric exercise and stretching before bed.

Two of three so far.  That’s a win, even if the rest of the day is bumpy. 

What will your three wins be today?

Yard waste curb side collection returns to Cambridge March 25, 2024

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The return of yard waste bags to curbs are a sure sign of spring in Cambridge, like Snowdrop flowers blooming and Robins singing.

At-the-curb yard waste collection begins in Cambridge the week of March 25-29, 2024. As usual, it’s also a green bin and blue box collection day.

Alternating-week yard waste collection ends in the week of November 18-21, 2024, according to the region’s 2024 waste collection calendar.

The region changed its recycling contract on March 2, 2024, moving to a Ontario-wide operation run by Circular Materials.  

No changes are planned for curbside pickup of yard waste, blue box, green bin, garbage or bulky items.

What changes is who you contact with questions about blue box pickup or getting a replacement blue box. It’s now Miller Waste Services, not region waste management officials.