Business storytelling: Put your story to work

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Humans are wired to connect by hearing and telling stories

Kevin Swayze business storytelling
Kevin Swayze, business storyteller and presentation coach.

Put the power of business storytelling to work when you want your message heard — and remembered.

Connect with your customers.

Craft engaging sales presenations.

Build your brand online and in person.

Personal, deliberate storytelling does that — and more.

Kevin Swayze helps you unearth, shape and empower your story so it cuts through the static of social media. He’ll guide you to give reporters what they want to boost your image in earned media opportunities. Business storytelling helps you win positive attention in our age of distraction

Give your audience what it wants

Kevin has 30+ years of journalism experience digging for the root of what’s going on. After writing thousands of stories on daily deadlines, Kevin knows how to zero in on the key issues. He asks questions to polish your next blog entry, craft a memorable Facebook post memorable or impress clients during your next business presentation.

Put business storytelling to work

Kevin crafts messages using Emotional Intelligence and proven journalism tactics. Honestly, transparency and empathy build memorable sponsored content, sales presentations or keynote speeches. Kevin prepares you for the moment your elevator pitch impresses an investor.

Deliver your message with impact

Kevin coaches you on how to effectively connect with your audience by expanding your toolkit of interpersonal tactics and online communication skills. Learn engaging and entertaining tactics of audience engagement. Hold everyone’s attention in the room from the first breath of your speech all the way to the closing applause.

Contact Kevin today to help you build compelling, persuasive messages that are remembered and shared. Reach him by email; text or voice at 226-924-4237, or use the contact form below.

Emotional intelligence: first learn how to understand yourself, for better communication with others

What’s the top tactic in your communications toolbox?

Effective use of emotional intelligence is a theme running through my #COMM8400 Business Communications classes at Conestoga College in Kitchener.

Problem solving. Crafting business reports. Working with people who are difficult to get along with. Intercultural communications. EI is a skill to employ every day, anywhere.


It’s all about knowing yourself first well so you are better able to connect well with others. In business and personal situations, I have learned the same basic empathy tactics can help us all grow into better humans.

After 30 years as a newspaper journalist, I now realize that listening attentively is my best tactic, even though it remains a challenge for me to realize when it’s time to stop talking.


I think these six rules are worth adding to my #EI toolbox:
https://www.inc.com/bill-murphy-jr/how-people-with-high-emotional-intelligence-use-check-6-rule-to-become-extraordinarily-persuasive.html

What’s the go-to tactic in your communications toolbox?

Where to search for jobs in Cambridge, Kitchener and Waterloo, Ontario

When are you finished your career search? Photo by Photo by Magnet.me on Unsplash

I always wonder what path students take after leaving my Business Communications classes at Conestoga College in Kitchener.

Most are international students pursuing the dream of studying, living and working in Canada. In class, I shared tips to help them manage their culture shock. I tell them I an ready to help them after arriving in a place with cold weather, funny food and people who talk funny — like me.

They shared recipes, movie recommendations and gritty enthusiasm that inspires me. I learn more than I teach, as I continue my own a second career as a communications teacher.  

Sometimes, later on, I hear from them after they connect with me on my LinkedIn profile. I like the birthday greetings! I more usuallly receive messages looking for jobs or tips to polish their LinkedIn profile. They remembered how I repeated “put your LinkedIn profile to work for you” in class!

Now is the time to put all persuasion skills we talked about in class to work. It’s time to tell relatable stories that leads to a job interview. It’s time for engage storytelling with a personal purpose.

Use career support services

After graduation, my essential employment advice is the same as I offered in class. Use every support service and assistance available to you from Conestoga. You paid for it in your tuition.

I urge students to book a career support session at this link: https://mycareer.conestogac.on.ca/students-alumni/studentLogin.htm

If you’re not a Conestoga graduate and looking for a job, I urge you to investigate alumni support services at the school you attended. Or, contact Conestoga to access their government-supported free career services: https://www.conestogac.on.ca/career-centre

I also share job postings in my social media feeds and job search links for the Cambridge, Kitchener and Waterloo area.

Government of Canada online Job Bank

https://www.jobbank.gc.ca/home

Lutherwood community support services

https://www.lutherwood.ca/employment/job-board

Facebook job boards

Cambridge, Ontario Jobs (Lutherwood)

https://www.facebook.com/groups/160444858234267

Opportunity jobs Kitchener-Waterloo

https://www.facebook.com/groups/160444858234267

Jobs Available in Kitchener/Waterloo/Cambridge

https://www.facebook.com/groups/1065977336782657

Kitchener-Waterloo Jobs (Lutherwood)

https://www.facebook.com/groups/627211920948240

Jobs in Kitchener Waterloo Group

https://www.facebook.com/groups/458359828081233

What other job supports do you recommend in Cambridge, Kitchener or Waterloo? Please share information in the comments below.

Student job search tips for Cambridge, Kitchener and Waterloo Ontario

Jobs searching is not easy.

I always wonder what path students take after leaving my Business Communications classes at Conestoga College in Kitchener.

They are international students pursuing a dream of living and working in Canada. I share tips to help them manage their culture shock after arriving in a place with cold weather, funny food and people who talk funny — like me.

They share cooking recipes, movie recommendations and a career enthusiasm that inspires me. I learn more than I teach.

Sometimes, I hear from them after they connect with me on my LinkedIn profile. I like the birthday greetings! I often get messages looking for jobs or tips to polish their LinkedIn profile. They remembered how I repeated “put your LinkedIn profile to work for you” in class!

After graduation, my essential employment advice is the same as I offered in class: use every support service and assistance offered by Conestoga College. Students paid for the services in their tuition. I was consistently impressed with career counsellors’ advice when I invited them to host in-class workshops, so I urge students to book a career support session at this link.

And if you’re looking for career advice and you’re not a Conestoga graduate, I urge you to investigate alumni support services at the school you attended. Or, contact Conestoga to access their government-funded, free career services offered to the general public.

I also share job postings in my social media feeds and job search links for the Cambridge, Kitchener and Waterloo area.

Government of Canada online Job Bank

https://www.jobbank.gc.ca/home

Lutherwood community support services

https://www.lutherwood.ca/employment/job-board

Facebook job boards

Cambridge, Ontario Jobs (Lutherwood)

https://www.facebook.com/groups/160444858234267

Opportunity jobs Kitchener-Waterloo

https://www.facebook.com/groups/160444858234267

Jobs Available in Kitchener/Waterloo/Cambridge

https://www.facebook.com/groups/1065977336782657

Kitchener-Waterloo Jobs (Lutherwood)

https://www.facebook.com/groups/627211920948240

Jobs in Kitchener Waterloo Group

https://www.facebook.com/groups/458359828081233

Do you have any job search tips to share? Please share in the comments below.